‘It doesn’t scale’

Photo by Wells Baum

If everything was mass-producible, there wouldn’t be any reason to march to the beat of a different drum.

It’s hard to stand small in the urge of mainstream’s BIG success.

Given a choice, people would prefer to be liked by everybody. Like a magnet, fame attracts money.

But most of the time we don’t have any other option but to scale to a micro market.

Just because it doesn’t scale — whatever ‘it’ is (a business, an idea, etc.) doesn’t mean it’s not special. Size can ruin things.

Remember the tenet: What matters isn’t always popular.

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gif by Wells Baum
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