The Broccoli Tree 🥦🌳


“In the future, everyone will be world-famous for 15 minutes,” said Andy Warhol. That was certainly true for a broccoli tree in Sweden, whose anonymity disappeared due to its popular Instagram account with 30,000 fans.

In a world of surfeit images, people actually spent the time to look at this broccoli tree. It became a tourist attraction, even hosting its own photography exhibition. But according to a heartless individual, it may have overstayed its welcome. Someone suddenly sawed off one of its limbs.

“You can’t unsaw a tree, but you can’t unsee one either.”

The broccoli tree went desist, but its fame lives on through calendars, prints, and its Instagram feed.  “To share something is to risk losing it,” especially in the era of social media.

It’s a harsh world for something that seemed already untouchable.

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