Dave Eggers: Social media is like snack food

71XgEQwvBjL“It’s not that I’m not social. I’m social enough. But the tools you guys create actually manufacture unnaturally extreme social needs. No one needs the level of contact you’re purveying. It improves nothing. It’s not nourishing. It’s like snack food. You know how they engineer this food? They scientifically determine precisely how much salt and fat they need to include to keep you eating. You’re not hungry, you don’t need the food, it does nothing for you, but you keep eating these empty calories. This is what you’re pushing. Same thing. Endless empty calories, but the digital-social equivalent. And you calibrate it so it’s equally addictive.”

— The Circle by Dave Eggers (2013)

Social media is free fast food that can make your brain fat. As former president of Facebook Sean Parker said about the platform last year: it exploits a “vulnerability in human psychology.”

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