Tech entrepreneurs are coming to realize their moral responsibility.
Outside parties were abusing stolen Facebook data to develop psychological profiles of voters. The data mining company Cambridge Analytica was central to the information warfare. They allegedly worked with Russians to stoke fears in the UK and America on immigration and other polarizing issues. So people got fake news and conspiracy theories in their feeds which led to Brexit and Trump.
28-year-old whistleblower Christopher Wylie who admittedly ‘made Steve Bannon’s psychological warfare tool’ at Cambridge Analytica is leading the charge against the product he helped build.
If data is the new oil, social platforms are the biggest propaganda machines.
Facebook is like an adult video game. People are obsessed with the sensational. And reality pays the price of fabricated events.
‘Move fast and break things’ may be a popular hacker’s motto but it’s shown to breed more carelessness than good. Thankfully, Facebook, Instagram, Twitter, and YouTube are facing up to the truth that while their tools bring us closer together but they also tear the world apart.
The damage has been done. The question now is how will they fix it? Some argue that the crackdown on Cambridge Analytic is just the start. Others like Om Malik are less optimistic. Pumping users and engagement are in Facebook’s DNA regardless of the consequences. Om writes:
Facebook is about making money by keeping us addicted to Facebook. It always has been — and that’s why all of our angst and headlines are not going to change a damn thing.
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