Attending a gig every two weeks may add a decade to your life. That’s according to a study done by O2 and behavioral science expert Patrick Egen.
The study reveals that 20 minutes of seeing live music results in a “21% increase in feelings of wellbeing.” This is higher than both yoga and dog-walking which are also known to uplift mood.
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
Live music as medicine
Unfortunately, listening to tunes by yourself doesn’t have the same effect. The live music experience produces a higher score on happiness in the areas of self-worth, social nature, and stimulation. As a result, venue goers are more productive and have higher self-esteem.
Placebo or prescription, it sounds like music is jam-packed full of healthy vitamins.