Alex Bartsch spent the last ten years photographing the original locations of some of his favorite UK reggae vinyl covers from 1967 to 1987. Holding each sleeve up to arm's length, he meshes the past and present of London's surroundings.
While Googling came handy, what he found in his research was that most of the shoots took place outside the record label offices themselves. He told Huck Magazine:
“It often starts with the information on the record sleeve but many of them don’t offer much to go on. I have learned through doing this project that a good place to start is the area where the label was based. Sometimes it was just outside the door of the record label.”
Some of the artists included in his book Covers: Retracing Reggae Record Sleeves in London include Bob Marley & The Wailers, Alton Ellis, Peter Tosh, Delroy Wilson, and more.