I’ve blogged about it before but it’s worth repeating: Instagram homogenizes creativity.
Scroll your feed, and I bet one of the pictures that comes up includes the following: a selfie, a coffee cup in hand, someone standing on a rock, riding in a canoe, or feet up in the sand or mountains, etc. It all looks the same!
Of course, similar cliche-looking pictures can be seen on Unsplash, where I often pluck images to share on my blog.
Thankfully we have accounts like @insta_repeat to remind people, especially adventure influencers, of their mimetic desire to copy each other. The creator of the account is an unknown artist of their own, with no intention than to call out the patterns of sameness in the digital space.
The creator of Insta_Repeat is a 27-year-old filmmaker and artist, who wants to remain anonymous. “I’m not trying to be the arbiter of what photos have value and what don’t. I am just making observations about the homogeneous content that is popular on Instagram,” she told Quartz over email. She says she is baffled by how many shots there are of humans in canoes and atop SUVs—but does see the positives in the repetitive nature of Instagram. “I also think there’s an incredible amount of value in emulation both when someone is learning and continuing their craft,” she says. “Improving upon and building upon what has been done…is an important part the evolution of art.”
The art of conformity is real. If at first, we copy, then we deduce, mixing and meshing what others do until we develop our own unique style. That’s a creator’s ambition anyway, to do something novel.
Below are some of the most recent posts from the @insta_repeat account. Make sure to follow along for the latest collages.