Free the animals 🦁🐘🦓

Updated box design

The design for Animal crackers just got an update.

Due to mounting pressure from animal rights group PETA, Nabisco removed the cages from its iconic cracker box. The updated version shows the animals roaming free.

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum's Animals” lettering. But instead of showing the animals in cages – implying that they're traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.

Said PETA Executive Vice President Tracy Reiman:

“The new box for Barnum's Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows.”

This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunct Ringling Brothers and Barnum and Bailey circus.

“New look, same great taste.”

The original design

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wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

5 thoughts on “Free the animals 🦁🐘🦓”

  1. It’s interesting that PETA is focusing on the design of cookie boxes while there are surely areas where actual, live animals would benefit from that time and energy. As I kid, I enjoyed the animal crackers and couldn’t have told you whether the animals were caged or not…I, like most kids, was more concerned with the contents. I honestly don’t believe the the design has any impact on normalizing the caging or transport of animals. The new design is nice, but seems rather unnecessary.

  2. You would think PETA would be too busy celebrating the freedom of REAL animals since the circus went belly up…but no, let’s worry about the cookie box. Hmm, maybe we should destroy all art work with animals in cages?

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