In an interview with the Financial Times, Apple lead designer office Jony Ive points to one of the technological conundrums of our time: balancing ease with excess.
“We have such a high-quality camera with us all the time. But it becomes irrelevant if you can’t actually enjoy the photographs you’ve taken. Even 30 years ago there was always a box somewhere containing hundreds and hundreds of photographs. So this isn’t a new problem. What is a new problem is the sheer degree, the colossal volume of memories that we have recorded, and as important as the recording is the way of enjoying what you’ve recorded, and I think that’s something that’s just an ongoing experiment, and it’s an ongoing creative project for us.”
Smartphones make it too easy to capture and even easier to consume photos. Given the profundity of images, we don’t spend enough time reviewing them.
To quote Om Malik: “We have come to a point in society where we are all taking too many photos and spending very little time looking at them.”
The age of abundance combined with undeterred distraction poses an interesting creative problem that’s more complicated than storing boxes of photos in the attic, never to be seen again.
gif via Mashable
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