- Zeigarnik Effect: Finish what you start or it’ll nag. Do it and you’ll forget about it.
- Tetris Effect: Playing video games transfers those virtual blocks into reality, not only when you dream.
- Endowment Effect: You appreciate something more if you own it or if it took a lot of work to make. The pleasure is in the story.
Call them what you want but these effects are real. The mind works in mysterious ways.
PS. Now for my second cup of coffee which I heard when you follow up with an immediate nap produces the ultimate wakeup effect.