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7 articles to read this week

What’s in your reader?  These are some interesting articles I saved this week:

Writers should take a year off, and give us all a break. Apparently, 81% of Americans feel that they have a book in them. The Internet age has inspired people to write books. And so they have. But the increase in e-books is countered by the decrease in reading. People want to consume sound bytes and lists, not long-form content. If everyone is reading less, than why not write less? “The Year of Not Writing” sounds about right.  

On Thinking Caps. Venkatesh Guru Rao explains why thinkers tend to get more interrupted than workers. There’s a misconception that doing nothing means staring off into space. Quite the contrary:  Where’s my thinking cap?

The (Mis)branding of Meditation. The author argues against many of the marketing ploys about meditation. You can’t forcibly control your mind and stop all thoughts.  Proper meditation acknowledges thoughts and moves on. 

How Screens, Speed and Networks are Changing the Future of Online Video.  Om Malik makes a great point:  that screen size (TV, iPhone, iPad) ultimately sets the expectation for the content to be consumed and that all social networks are different.  Vine and Instagram are video video powered social networks but each has its own consumption expectation and quality:  6 seconds versus 15.  

Real science lies behind the fad for standing up at work.  Some of the greats worked standing up.  They also were saving their health.  It doesn’t take a lot of studies to tell you that sitting too much is bad.  If you do prefer to sit, make an effort to get up and move around more often. 

The End of Advertising As We Know It – And What To Do Now.  A lot of marketing is just absolute noise, no matter how well the 360 degrees marketing story gets told.  With mobile phones and apps, you can create a 365 day relationship with your customers.  Now that’s a real return on relationship. 

How To Train Your Brain To See What Others Don’t.  In order to think differently, you need to be more aware of your surroundings, ask questions, and let the mind daydream.  Duh.    

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

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