Starbucks is replacing its shoddy AT&T wifi with beefed up high speed Internet from Google. Wise move, as Starbucks is becoming known for wifi access as much as it is it’s coffee. Advertisements
Mobile payments crossed the 10 percent mark in the U.S. as a percentage of in-store purchases, indicating efforts like the Starbucks mobile app, Apple’s Passbook and Square Wallet are popular among users. The mobile wallet is coming to fruition.
Everyone has a Starbucks name, whether it’s your real first name or an alias. I know a lot of foreigners that use American names at Starbucks just to speed up the ordering and fulfillment process, making their life and the barista’s much easier. Coming up with a Starbucks name is a bit like an Internet … Continue reading What’s your Starbucks name?
New Starbucks pop up all the time in New York but this one in particular grabbed my attention simply because it didn’t exist last week. I walk by here every day. It takes exactly one week to build a new Starbucks. Speed, efficiency, and awesome products are the essence of good business. … Continue reading New Starbucks on 7th Avenue
Starbucks shaved its logo to absolute simplicity, stripping the “Starbucks Coffee” and keeping just the siren. The Starbucks logo is one of my favorites of the big brands, behind Apple and Nike’s Jumpman logo. Of course, few companies can afford to lose the extra branding that comes from keeping the company’s name in the logo; … Continue reading Freeing the siren: The evolution of the Starbucks logo
Starbucks just signed up for Square. #Onward squareup.com/letters/onward — Jack Dorsey (@jack) August 8, 2012 Jack Dorsey is our Steve Jobs. And Square was made for coffee shops. Gone are the banknotes and wallets. Just say your name and that sip is yours. The Starbucks and Square partnership will “democratize payments” and make … Continue reading Square Partners With Starbucks
One in four Starbucks purchases are made via the mobile phone. I joked yesterday on Twitter that the Starbucks Index should be the new way judge a country’s technological progress. But the more I think about it the more it makes sense. If the Mac Index is an economic evaluator, then the Starbucks Index should … Continue reading The Starbucks Index
If you want something done, it’s better to ask someone who’s already in motion. That, or ask someone with a sense of purpose. It’s the lull and lack of desire that puts people to sleep. Case and point are the DMV. Both the customer and employees expect slow service. The DMV has developed a reputation … Continue reading Put some pep in your step
First, we design, then we deduce. Starbucks built cafes with the intent to recreate the romance of Italian coffee shops to convince you to buy a mediocre cup of coffee. Apple makes computers to empower its users to create stuff, whether it’s movie animations, apps, or spreadsheets. Design creates function. As Austrian architect, Hermann Czech … Continue reading Design creates function
web gems What an American football team in southeastern Ukraine can teach the US about the perils of disinformation, a term created by the KGB in the 1950s. In 1992, George Howell AKA “The Coffee Shaman” created the Frappuccino™. In 1994, he sold his twelve Boston-based Coffee Connection stores to Starbucks for $24 million. He still … Continue reading Newsletter: Disinformation and Frappuccinos™
Moleskine opened up its first official store in Milan, Italy. I’m looking forward to the day it comes stateside. Ever since Barnes and Noble downsized and closed a bunch of stores, Starbucks and Peet’s have been the only consistent go-to coffee houses for getting work done. While coffee shops were the original social networks, Tom … Continue reading Moleskine opens up a coffee shop in Milan
Popular people are more attractive. Popular things are more appealing. What’s popular grows in popularity by default through the network effect. High school is a popularity contest. This game extends into the adult world. The App Store ranks apps by the number of downloads. Once anything (apps, books, music, garden hoses) reaches the charts or … Continue reading The Popularity Bias
It’s ridiculous to use an iPad to take a picture. It’s ridiculous to carry around a Starbucks Venti-sized coffee. It’s ridiculous to be driving a Hummer in 2016. Bigger isn’t necessarily better but it stands out like a sore thumb when its counterpart is typically smaller. Compare this to cheaper, same-size, more unusual alternatives. It’s … Continue reading What’s Ridiculous?
Arts & Culture How the Mad Men lost the plot Social media marketing humanizes brand voice and creates customer advocacy. However, TV (aka mass marketing) still proves to be the most effective way to keep a brand top of mind. ‘Light buyers,’ which make up a majority of a brand’s sales, are more likely to … Continue reading Newsletter 61: How the Mad Men lost the plot, What Coffee Tells Us About the Economy, and More
All people are really looking for is consistency. Once it becomes an expectation, you can start charging a premium. Starbucks invented consistency. Theirs might not be the best coffee in the world, but it was always good enough — maybe 7.5 on most people’s scale of ten — and you knew exactly what you were going to get. It … Continue reading Sunday Thoughts: Tall ☕