That’s how I would classify Pen.io.
WordPress, Tumblr, Typepad, and Blogger are all blogging platforms. They focus on rapid scrolling between multiple entries.
Pen.io on the other hand, is about that one entry or page, and makes it look minimalistic and beautiful by focusing strictly on the content.
I recommend saving your best long-form content for Pen.io for the best user reading experience. Don’t waste using Pen.io on quick impulsive posts.
Pen.io is on to something, a simplification of content publishing and design.