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A Book Is a Start-up

…let the people have at it. He calls this Lean Publishing, or “the act of publishing an in-progress book using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.”

I may not have founded a startup but I’ve written a few books, to experiment with the risk of putting something out there and accepting that it might not work.

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.