The Super Bowl is huge, not just because over 100m people watch it live in the US but because it’s now a worldwide event.
Social outlets like YouTube, Facebook, and Twitter are primarily responsible for spreading the word about the big game.
Youtube. Volkswagen already dropped all of its Super Bowl commercials online.
The Bark Side – 12 million views
The Dog Strikes Back – 3 million views
Not only are those an additional 15 million impressions for the Volkwagen brand before kick off, that’s potentially millions of people encouraged to watch the game just to see the commercials on television.
Before YouTube and social networks, advertisers just hoped that you were in your seat during breaks and that you’d talk about its commercials the next day at work or school.
Today’s hype builds through a simple share.
Twitter. I can’t be the only one who’s constantly driven to the TV because of tweets. Twitter is TV’s real time social conversation tool and it will be buzzing when the game and the commercials debut tomorrow. Tweets per second as well as total tweets for an event may reach an all time high.
Facebook. You’ll also be logging onto Facebook during the game to see what friends are chatting about it. Maybe is was the ridiculous catch or hilarious commercial or both. It’ll be interesting to see how Facebook displays these big moments since everyone will be talking about it.
Youtube, Twitter, and Facebook are global platforms and each of us are connected to Twitter followers and Facebook friends overseas.
Why are the ads priced higher than ever this year? Instant and mass spreadability through the Internet social channels.