It was a mass of niches. In many ways, it still is a collection of echo chambers.
But the web feels smaller today than it used to. The big fish seem to drown out the rest of the noise. Tv is the web, the web is tv, constructed for the masses.
Meanwhile, the same-looking images reappear on Instagram: food porn, selfies, and sunsets, leaving scant room for variation. Perspective is hard to find.
Those with a unique point of view get lost in the shuffle, discarded idiosyncrasies of the Internet-factory era. The only difference now is that people can market to the micro. You only need 1,000 true fans to build a business out of the long-tail!
Nevertheless, the web appears to be a less human and little more robotic. It is predictable and stale, sameness portends scale!
What is the dark web if we can't even see through the light?