But there is more behind the selfie than branding and performance. The immediacy is also key. Online, we can alter or completely reinvent every facet of our selves – from our personality and profession to our gender, ethnicity and name. In this fakery free-for-all, authentic identity is increasingly derived not from who we are or what we do, but from what we are doing right now. If we have no thought to Tweet or photo to post, we basically cease to exist. So while the selfie may seem narcissistic, it is not motivated by narcissism so much as our digital existential angst.
In short, a selfie is what we publish when we run out of content. Never looked at it as a dead end maybe because I have too much other stuff to post.