The Golden State Warriors win. Again.
Trump says something outrageous. Again.
Apple sells another million iPhones. Again.
Your email is full of spam. Again.
Another Tweet goes unnoticed. Again.
You sleep on a decision. Again.
You make an end of year mixtape. Again.
Some things are constants until they stop shipping, stop winning, or no longer work.
Repetition is a product in itself. Expect the expected until everything dries up.