Consensus begets decision. We all want to agree and keep on moving on. But consensus is the not the end to alternative thinking.
“The role of thinkers is primarily to keep options open.” – Milton Friedman
Work needs to be reevaluated, rejudged, and twisted into something new. No product nor marketing campaign should be repeated regardless of success.
Steve Jobs continually disrupted his own business, killing off the iPod with the iPhone and now the laptop with the iPad.
Learn from the past and experiment in the future. An agreement is only step one in the implementation process; there’s other ideas yet to be explored.