Social media has graduated from edited real life. It is now presented in story format, free from the reigns of filters and surfeit hashtags. Yet, the content is more contrived than ever before.
As each of us become influencers on this Shakespearian stage, the presentation game has changed. We amplify everything. We don’t just broadcast our lives, we sculpt it into far-fetched fantasies. The second-screen is where we act out our dreams, with all types of dupery that viewers expect. So much for the days of authenticity!
There’s little difference between the wannabe entrepreneur and the Silicon Valley vet online. The former is faking it until they make it, renting a reality that even the most established adores. As we venture into the next iteration of social media buttressed with artificial intelligence and augmented reality, there’s no telling what the actors on the internet stage will do.