Apple previewed the opening of its Grand Central Station store this morning.
Above is a my own snapshot while passing through.
The store sign reads:
“Grab an iPod Touch. You’ll wish your commute was longer.”
I don’t think opening up a store in one of the busiest train stations in the world was Steve’s idea. It feels forced, more like a shareholder’s desire to over-expand before selling out.
Even if it makes $1 million/day to offset the mere $1 million in yearly rent, the store’s placement still feels weird for such a respectable and forward-thinking company.
Is the Grand Central store a smart long-term move or a shareholder short-term strategy?