Just because your art doesn’t get liked, shared, or go viral doesn’t mean it’s not good. Nor does it mean you should stop producing.
Cherish the freedom of being unknown. These are the moments that allow you to create for your own exploratory pleasure instead of trying to impress others.
Building an audience takes time. The more work you put out there the greater likeliness you’ll be discovered. Criticism is also a sign that you’re striking the right cords, provoking a unique discussion.
Whether you do it for fun or to grow a personal brand or both, your work is promotional material that defines who you are and what you think about all day. Do it for yourself first. Fans, virality, and fame is just the icing on the cake.