Have you ever purchased from one of those daily deal websites, Groupon or Living Social?
Discount sites used to be the talk of of the Internet, the new commerce, half price off on everything. But New York Times reports that only 20% of Groupon email subscribers actually bought a deal.
The growth of daily deals exploded and turned the scarcity of hot online coupons into spam; turning off the consumer as a result.
The few people I know that actually check and act on Groupon and Living Social deals are tech nerds looking to leverage their Internet addiction by buying a discounted activity that offers a fun weekend or dinner outside the computer. The REAL market for daily deals are the everyday working semi-connected people with Smartphones that don’t use Foursquare or the Groupon or Living Social app and often look for something to do with their disposable income.
Until Groupon or Living Social can send me an email offering a discount on Arsenal tickets at the Emirates in conjunction with cheap tickets to London I have no interest. My daily deals interests are very specific.