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Automattic (aka WordPress) acquires Tumblr

I used to blog on Tumblr exclusively. But then the community got stale — other users stopped posting cool art and gifs as they gravitated to Instagram.

Even worse, Yahoo acquired the Tumblr platform for $1.1 billion in 2013 and never made any major upgrades to the micro-blogging site other than inserting in invasive and irrelevant ads.

Like Flickr, another great product that went bust under Yahoo’s control, Tumblr dissolved into irrelevancy. The site took a further blow when it banned porn, including artsy content like this.

Don’t get me wrong. I still use Tumblr today but for mere syndication for this blog.

But Automatic, the company that owns WordPress.com, just bought Tumblr from Yahoo for $3 million.

No one’s expecting a revival of Tumblr’s once-creative community but it could signal an effort to get back to the service’s micro-blogging core that made it unique from Twitter, Facebook, Instagram, Pinterest, and every other social network.

Wrote Automatic CEO and founder Matt Mullenweg on his Tumblr blog:

The Tumblr team also has some exciting functionality they’re eager to unlock once we close the acquisition officially in a few weeks…

Matt Mullenweg

So let’s see what exciting things WordPress has in store for Tumblr. I, for one, might be rediscovering/reblogging content on there in the meantime.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

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