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Culture Tech

Before the popular rise

Gif of sound volume or channels going up and down

Some people enjoy the process of discovery. They have access to niche communities and discrete resources, tending to “get it” before everyone else.

These people are also the incubators of trends, filtering the good from the bad before deciding what goes mainstream. Naturally, they lose interest as soon as something or someone like an artist becomes a commercial sensation.

But the internet flips the trendsetters on their heads. It connects a mass of niches and then builds on top of their ideas. Take a walk around New York–hipsters are a cohort that share similar interests and look the same.

There will always be an exception; the authentic curator enjoys digging the abstract art before saying a word to anyone else. But what’s also cool is to educate and share artifacts. If few are interested in uniqueness, let it be.

Popularity is rarely a barometer of what matters.

gif by @linski101

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of four books.

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