Urgency drives people to shop. Like food, which people actually need, the fear is that what you want will imminently go out of stock. Scarcity drives demand. But so too does mimetic desire.
People shop because other people shop. The irony of Black Friday is that most deals aren’t even that great. Search your inbox; those same deals have been offered in a randomn date the past. They’ll even be better offers closer to Christmas. Even more ironic is that the same deals coninue all weekend and into Cyber Monday, which Black Friday has more or less become anyway.
If retail endeavors to be ominchannel, then Black Friday and Cyber Monday should be one contiguous event. Who cares whether the customer shops online or in store? Combine the two, or as in China, prioritize online first and the rest of the sales will be supplementary.
Above all, wherever you do your shopping this weekend, remember to get outside. Seriously, it’s 60 degrees right now in New York.
Ignore the rush and the hype. Opt outside, instead.