There’s usually a line at the Apple Store. There’s always a line at Georgetown Cupcake. What is it about a line that makes a product more desirable?
I think in the back of our mind we worry about scarce resources although in reality Apple is not going to run out of phones, and more cupcakes will be baked.
We also have a regular tendency to follow the herd. While lines indicate popularity and high demand, they can also be deceiving. A cupcake store can only serve and hold so many people at the same time, probably on purpose. Why expand the store when creating an exaggerated line increases demand?
No one wants to stand in a line. That’s what makes buying movie tickets, a computer, or even food via the the Internet so appealing; you can do it sitting at home. Internet products seem to have infinite shelf life.
The store line is a good business strategy nonetheless, creating demand where it previously may have been nonexistent.