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Bottled and unbranded

No one cares about your personal brand. It’s not your responsibility to dedicate thumbs to impression management.

The screen begs for cracks.

Authenticity thrives in abundance — people want to appear real (re flawed) as they are in life. That’s why filters are dead, and lenses are all the rage.

You exist to shock, stand out, to make people laugh and cry with the silliest and rank of faces. Every day is Halloween, drowning in masks dead and gone.

It’s hard enough to cultivate authenticity in a world that rewards conformity. Don’t dumb it down.

Refuse to be a punchline for sameness. We’re all weird. The unique shall inherit the earth.

Caption this to your next selfie: “Don’t take it all so seriously.”

By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of Discvr.blog and four books.