Use social media the way it was originally intended — not as a broadcast platform — but as a way to personally connect with people in an unprecedented way.
Relentlessly filter what you share with your audience. Reduce the noise. That’s how you stand out in a sea of sameness online.
Don’t just publish for the sake of continuity and maximizing your audience. Use social media to communicate with people directly in the streams and restrict sharing publicly stuff that matters. The most compelling content always gets shared, in addition to cats.