We buy more when we go to the grocery hungry. We buy more as soon as we get paid. And we definitely buy more when there’s a sale.
The urgency to spend is like the urgency to share. If we’re slacking, we feel compelled to share more to make up for the vacancy.
Buying, like sharing, is a never-ending game where we win and we lose at the same time. We win instant gratification. But we lose our bank accounts and our focus, the two currencies of the 21st century.
Emotions dictate our propensity to consume and like. Buying and sharing make us feel good and and curb our fears against missing out.
Managing money and managing your Twitter or Facebook account require
some moderation; debt and defriending/unfollowing are just around the corner.