Productivity & Work

Call It What You Want

  • Reach or Awareness?
  • Revenue or Conversion?
  • Relationship or Conversation?

Some people devise ways to remember things, such as the “Three R’s of Marketing” listed above. Others just know the objectives: to engage the audience and to sell stuff.

Everyone is saying the same things, just using different words. Use whichever words drive meaning and action.

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By Wells Baum

Wells Baum is a daily blogger who writes about Life & Arts. He's also the author of and four books.