Video is a stickier medium than photos. It may not generate more likes than a photo but it’s more effective at spreading awareness. If pictures speak louder than words, then videos speak photo albums.
But what about the GIF, the magical format that plays like a video but stops like a photo? The GIF loop may be more influential than a continuous playing video. GIFs made Tumblr and keep it relevant.
There’s a reason Instagram and VSCO both introduced GIF makers this month. They want to keep their users creating and sharing cool content to compete with Snapchat. Not too surprisingly, Snapchat updated its app today with slow-mo, fast-forward, and rewind video features.
Videos are the new photos, not in the sense in they’re more beautiful but that they’re more fun/challenging to make and feel fresher to look at in the feeds. They also offer more context.
For example, below is a photograph I took tonight followed by the Boomerang version of that. The Boomerang received less engagement but it tells a more compelling story. That guy is the real deal!
In conclusion, video x gifs x photos are an amalgam of dopeness. The creative challenge now is deciding which format/apps to use. I guess it depends on the story you want to tell.
Keep it interesting.