If everyone has access to the same tools then everyone will become a producer. And all the art will look the same.
Take Instagram for instance. All you need is an iPhone and some cheap Camera+ editing app to clean up your images before you upload them to Instagram. You can also edit images on Instagram itself.
Since we all have the same tools we all produce similar-looking photos. This is why anyone that wants to stand out on Instagram should pick a style, theme.
First, choose an object or location that inspires you. Second, pick a consistent filter like black and white. Three, be different. Set your follower expectations in this step by step process.
One of my favorite Instagrammers takes a picture of a picture, a Polaroid over his object. You see his hand holding out the Polaroid covering the same image he’s capturing. Simple yet genius.
Stand out from the crowd
That’s the only way you’ll keep your identity on Instagram and in a world where creativity has amassed around the ease of tools and sharing.