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Business Creativity Life & Philosophy Psychology

Finding aim through purpose

Some people need that motivational voltage to get them going.

So they collect positive quotes on Pinterest, post inspirational tidbits on Facebook, and believe — albeit mistakenly — that the law of attraction will get them on the cover of Forbes.

The barest encouragement, even if forcibly imagined, provokes enough optimism to keep the wannabe achiever moving forward.

But an obsession with success may be the biggest handicap.

Humans crave meaning just as much as fame or a paycheck.

We create seeking systems that ensure what we chase fulfills our values.

Instead of going after what other people want, we prioritize a way of life that generates momentum toward the highest resolution.

Avoid following the flock of sheep. Don’t jump through hoops, go around them.

The only way to escape a labyrinth of conformity is not entering it in the first place.

If we can be outside and genuinely enjoy the road, stay outside.

gif by SoulPancake

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Business Culture Fashion

A pedestal type of person

The best marketers bake their advertising into their work.

Whether you’re an athlete, an author, or a baker, the product speaks for itself. Your trade either breeds trust and gets shared by others or falls at the wayside.

Steve Jobs, Michael Jordan, and Albert Einstein put their money where their mouth was.

But there are of course ways to exaggerate one’s abilities.

David Beckham was a good football player, not great. Karl Lagerfeld was a good designer, but no one amazing. The difference is how these two talked about themselves during their careers and strategically elevated their game by raising their awareness platform.

Performance is only half of the story. The other half of the story is smart marketing and for consumers, a self-fulfilling truth. As Seth Godin so wisely notes in his book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, “We drink the can, not the beverage.”

Buyers acknowledge the artifice but also stand on pedestals they too think they deserve.

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Business Culture Photography Social Media

Taste at first sight

“The first taste is always with your eyes.”

Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.

Table top advertising or food marketing is no different than any other product marketing: the illusion never matches with the reality of creating it. In reality, the food has been dressed up and augmented to look fresh and mouth watering like those lobsters in Red Lobster commercials.

Fashion advertising is similar. The model is always more enticing wearing makeup and sporting a six pack. When models make commercials, they never smile. Bad assery sells.

Not surprisingly, food porn and selfies are huge on Instagram too, the people’s marketing platform. A little bit of shoot preparation and filters make both food and faces look better than they actually are.

Today, anyone can use technology to create a Hollywood look. Everyone’s deceiving and buying lies at the same time. We all desire better versions of ourselves, including what appears on our plates.

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Books Business Culture Life & Philosophy Quotes

“Stare at the world, not at your model.”

Photo by José Martín

Continually learning, constantly changing. The human mind is as fickle as the seasons. It is not mathematical models that predict the future but the law of nature.

Writes Richard Bookstaber in his book The End of Theory“The world could be changing right now in ways that will blindside you down the road.”

Nothing is linear and predictable; rather, everything emerges from its highest, heuristic probability — the upshot of the freedom of trial and error.

“Humans are not ergodic, however. We move through the world along a single path, and we get only that one path. Where we are on that path, our experiences, our interactions, the view we have of the world at that moment all determine the context for our actions. That path is not repeatable; we are not taking draws from a distribution.”

Richard Bookstaber, The End of Theory

Even the rare anomaly becomes the impetus for our actions. People try stuff on a whim to check their pulse.

It is futile to aggregate behavior so we can algorithmicize systems. The world is unpredictable, especially the economic one.

“Chaos is the law of nature; order is the dream of man.”

Henry Adams

Read The Practitioner’s Challenge

Categories
Business Creativity Tech

The case for playing the long game

Jeff Bezos in 1990

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla.

The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future.

When asked what he thinks when analysts congratulate him on a “good quarter”, Jeff Bezos said:

“Those quarterly results were fully baked three years ago. Today I’m working on a quarter that will happen in 2020, not next quarter. Next quarter is done already and it’s probably been done for a couple years…If we have a good quarter it’s because of work we did 3, 4, 5 years ago. It’s not because we did a good job this quarter.”

Jeff Bezos

So what type of futurists should we be, the tortoise or the hare, the fox or the hedgehog?

Get ready to go years being misunderstood.

PS. Watch a young Jeff Bezos outline his vision for Amazon way back in 1997 right here.

Categories
Business Tech

StartRocket wants to blast billboards in space

In an interview with Futurism, the Russian startup StartRocket wants to project advertisements into space. Said founder Vlad Sitnikov:

“We are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart. We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

Vlad Sitnikov, StartRocket

Would you want to see an advertisement for Coca-Cola or Nike in the skies over New York? Seeing the Jordan Jumpman might be kind of cool. But already bombarded with ads as it is on TV, phones, and street billboards, it might be nice to keep the only place we know is 100% ad-free, the sky.