Taste at first sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]

“Stare at the world, not at your model.”

Continually learning, constantly changing. The human mind is as fickle as the seasons. It is not mathematical models that predict the future but the law of nature. Writes Richard Bookstaber in his book The End of Theory. “The world could be changing right now in ways that will blindside you down the road.” Nothing is linear and predictable; […]

The case for playing the long game

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla. The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future. When asked what he thinks when analysts congratulate him on a “good […]

StartRocket wants to blast billboards in space 👾🚀

In an interview with Futurism, the Russian startup StartRocket wants to project advertisements into space. Said founder Vlad Sitnikov: “We are ruled by brands and events. The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its […]

‘Everybody wants to build and nobody wants to do maintenance’

“Another flaw in human character is that everybody wants to build and nobody wants to do maintenance,” said Kurt Vonnegut. Everybody’s wants to start something, but rarely do they want to maintain it. The problem in growing at no costs is that it obviates purpose and integrity. Instead of leading by example, the race to […]

Ambiverts are the most skilled attuners

As some have noted, introverts are “geared to inspect,” while extraverts are “geared to respond.” Selling of any sort—whether traditional sales or non-sales selling—requires a delicate balance of inspecting and responding. Ambiverts can find that balance. They know when to speak up and when to shut up. Their wider repertoires allow them to achieve harmony […]

Thinking in fragments

Half-baked ideas are valuable ideas. Messy minds and messy processes generate new ways of thinking.  We create through the imperfect. “A small drop of ink makes thousands, perhaps millions think,” wrote businessman and self-help book author William Clement Stone. The more ideas we have, the more we have to play with. Brainstorming is, therefore, a democratic […]