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A pedestal type of person

The best marketers bake their advertising into their work. Whether you’re an athlete, an author, or a baker, the product speaks for itself. Your trade either breeds trust and gets shared by others or falls at the wayside. Steve Jobs, Michael Jordan, and Albert Einstein put their money where their mouth is. But there are […]

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Is it better to be first or a fast second? 🤔

It doesn’t really matter whether you’re first or a fast second. It doesn’t even matter if you’re third or fourth or late to the game altogether. What matters is maintenance. If you build something, it is your responsibility to maintain it. Google out invented Yahoo, Alta Vista, and Ask Jeeves. Now it’s on to powering […]

Jeff Bezos 1997 interview

Taped in June 1997, the founder of Amazon Jeff Bezos outlines his vision for his company’s music and books webstore model. Flash forward 21 years later, and the company is not only corroding the retail sector by selling everything online, it also owns everything from grocery stores, newspapers, its own web services, to who know’s […]

We, the data

Dissolved into data, we produce a feast of trackable interactions. They are the editors as much as much we are the authors. While we create everything, they produce nothing, yet the internet still owns our words.  The attention merchants munch on the aggregate and peel off the niches into targeted prey. Our eyeballs are the oil, […]

Tom Wolfe: ‘Logos are strictly a vanity industry’

In 1972, Tom Wolfe criticized companies for creating logos for no other reason but to look modern: The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket, Kor […]

Becoming Amazon-proof

Amazon buffets the shores of brick and mortar retailers. No business is Amazon-proof. No business is sacred in the internet-era. We have to assume that everything we do today will at some point be replaced by something quicker, cheaper, and more personalized. Dumping the problems on tomorrow will get us rekt. How do we remain […]

Decisions are either ‘irreversible or reversible’

Sometimes your work is just going to be a 5 out of 10. It’s not worth scrutinizing every performance. The only ill is in hesitating, not starting what you think you should do. Jeff Bezos has an interesting system for making decisions. He sees them as either irreversible or reversible. The simple heuristic pushed him […]

Susan Ressler’s photographs document the absurd corporate life of the 1970s

Photographer Susan Ressler released a collection of black and white images capturing the corporate culture of Los Angeles in the 1970s. From the clunky computers to the banal office plant and male-dominated executives, she captures the industrial economy perfectly. Ressler writes on her website: “[easyazon_link identifier=”1942084471″ locale=”US” tag=”wells01-20″]Executive Order[/easyazon_link]” depicts corporate America in the late […]

‘Everybody wants to build and nobody wants to do maintenance’

“Another flaw in human character is that everybody wants to build and nobody wants to do maintenance,” said Kurt Vonnegut. Everybody’s wants to start something, but they rarely want to maintain it. The problem in growing at no costs is that it blinds integrity. Instead of leading by example, the race to the bottom unearths […]

‘Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter.’

If you use Powerpoint, a few principles and tips to keep in mind when using type on a slide: Don’t read the words. It’s bad enough that people use Powerpoint as a sort of teleprompter. Much worse that you don’t trust the audience enough to read what you wrote. If you want them to read […]

‘Blockchain represents the second era of the internet.’

52 Insights interviewed legendary business strategist and author Don Tapscott about the blockchain. Bitcoin is the archetype, kind of like how email was for the web. His predictions are always worth listening to: The blockchain is the second frontier of the Internet: The way that we view it is that blockchain represents the second era of the […]

Simon Sinek: Do little things

Consistency is a series of small efforts that over time add up to create a big impact. Seth Godin calls this ‘the drip.’ Simon Sinek refers to them as ‘the little things.’ Do small things. They add up. Little things are the deeds one fulfills over a period of time. Whether it’s for love or business, good […]

How to Start Your Blog on WordPress With Bluehost in 3 Steps

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE SEE THE DISCLOSURE FOR MORE INFO. Everyone should blog, whether you’re a business, influencer, hobbyist, or creative. There’s no reason not to, even if no one reads it. Blogs are tools for thinking and making stuff. They are also easy to set up. I strongly recommend using WordPress over Tumblr, […]

The case for playing the long game

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla. The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future. When asked what he thinks when analysts congratulate him on a good […]