Ambient Advertising

Today: What clothes are you wearing? What devices are you carrying with you? What car are you driving? What links are you sharing on your social networks? Whether you realize or not, you’re advertising product wherever you go. Some of it is deliberate: you’re signaling to others that wear a snazzy brand or drive an […]


Seth Godin: “Best” is rarely the same as “popular.”

“Best” is rarely the same as “popular.” – Seth Godin Your best work is not what gets the most likes, shares, comments, i.e. combined interactions.  How you define your best work is more likely related to the amount of time you spent on producing that piece of work. While I have Google Analytics installed on […]

Body Moving

You are what you own. You are what you wear. You are where you work. You are what you say and tweet. Is your lifestyle a clear indication of who you are and what you really desire? Most of the time we can’t get what we want, so our actions are pragmatically confined to what […]

Celebrity status

Being one is fun. But really the only difference between celebrities and the rest of us are impressions and power. TV already edits their flaws, while they portray the perfect life to their millions of followers on Instagram and Twitter. Celebrities also carry with them huge clout – they can dictate their fans and drive […]

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Algorithms curb the discovery process. Amazon tries to recommend you books. Pandora examines your listening behavior to recommend music. tries to introduce you to new art based on your preferences. Algorithmic predictions feel a bit like Google, crowdsourced information that displays results for what the masses are also looking for in the aggregate. The […]

Speaking in images

Images are the new status updates. They speak louder than words. Mobile cameras and instant connectedness allow us to communicate visually. All you have to do is share a photo with a location or an expression, or both, and we’ll get it. It may even feel more human. Says director of psychology research Dr. Pamela […]

Cubicles are anti-work

  While cubicles were developed as the “action office,” they create an environment antithesis to work. Cubicles thwart collaboration. Says Dilbert creator Scott Adams, ‘cubicles are like prisons.’ Most digital agencies and startups like Square have open offices that encourage human interaction, so-called watercooler chats. Open spaces increase the chances of overhearing something important, which could clarify […]

Freedom of Speech

Maybe the best way to express something is just to say it how it is. People like honest opinions because they are most likely what they think too but don’t know how to express. Someone’s got to speak up; someone’s got to clarify without restraint. Everything can be explained if you just let go and […]

The Elevator Paradox

Practically every elevator has a camera yet everybody still messes around. People do things on elevators they wouldn’t ordinarily do in public, such as picking their nose or smooching aggressively. Every action goes on record. What is it about elevators that makes one feel private while acknowledging Orwellian presence? My only guess is that elevators […]

Trophy Duality

The trophy, a means for celebrating an individual or team event; usually associated with sports. But there are also trophy wives and even trophy dogs. There are two ways to look at trophies. One way is to use them as a reminder of past success. Doctors, dentists, and lawyers showcase their degrees and awards to clients […]

Train Watching

“There are few places more sedentary than a train car; there are also few better ways to see the world.” — Ben Crair Riding the train is like being in a moving library with crowds of people sitting in proximity to each other but deeply immersed in their own thoughts. The train paces itself like the mind. […]

Producing for the masses

Making for the masses taints the quality of the product. The majority of the people appreciate what they get. They may even vote it up. Some people recognize the overt standardization and consume just to conform. It’s not worth tailoring a dish when it’s faster to eat what you’re served to survive. We live in […]

Music and laughter

John Cage on silence: There was a german philosopher who is very well known, his name was Emmanuel Kant, and he said there are two things that don’t have to mean anything, one is music and the other is laughter. Don’t have to mean anything that is, in order to give us deep pleasure. The […]

News is bad for you – and giving up reading it will make you happier

But most of us do not yet understand that news is to the mind what sugar is to the body. …mathematicians, novelists, composers and entrepreneurs often produce their most creative works at a young age. Their brains enjoy a wide, uninhabited space that emboldens them to come up with and pursue novel ideas. Anything in […]

Mark Zuckerberg’s Hoodie

Hoods are cheap instant anonymizers. They protected graffiti artists and skateboarders as they trespassed to perform their art. They protected muggers as they performed their art too. I love the hoodie. I wear one to work at least twice a week. I don’t think of it as a rebellious symbol or a cloak, more of […]