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Culture Politics & Society Psychology

The script, the story

How many of us are just acting our way through life, adapting to different settings like chameleons?

Situational elasticity lends its hand to the collaborative truth, that people inject each other with signaling serum. The slightest twang, the tinkle of dimples, the cleanest tucked-in shirt, belt, and Prada shoes – we try to demonstrate to others ‘this is who I am and this what I do.’

All life is a stage, not just the internet, with many reaping the psychological benefits of expectation, even children. Studies show that pretending to be Batman helps kids persevere.

We should follow the route that builds up the most confidence. We just can’t expect a return on a relationship should we switch off and snuggle with our natural impulsiveness.

Authenticity can lack self-control. The edited self is known to burn out, slip, and go off-script.

gif by Laura Salaberry

Categories
Culture News Tech

A medium and its message

The medium is the format in which something works. The selection of media predetermines how content gets disseminated and shared.

The Internet is a mass medium. Newspapers are a medium. TV, radio, podcasts, and books are also mediums.

A medium is any messaging mechanism that connects people together to help facilitate communication. The medium is the fulcrum for storytelling including all its characteristics. Marshall McLuhan coined the phrase, “The medium is the message.”

But some platforms are more powerful than others. Audio, argues Alex Danco in his piece “The Audio Revolution.”

Meanwhile, the physical properties of the medium you choose will also influence the temperature of what’s being communicated. A photograph is hotter than a pencil: they both make pictures, but one makes low-resolution sketches and the other high-definition images.

What’s hottest? You might think that the highest-resolution format of all could be visual, typographic or video. But it’s not. It’s audio.

As much as we think visual-first platforms like Instagram and terse Tweets are the most compelling storytellers, it is the distribution of audio and speech that cut straight to the point.

Listening to George W. Bush galvanize firefighters on top the rubble of 9/11 through his bullhorn with these words is practically a pierce in every Americans’ brain.

“I can hear you!” Bush declared. “The rest of the world hears you! And the people – and the people who knocked these buildings down will hear all of us soon.” The crowd firefighters and crew responded with prolonged chants of “USA! USA!”

One doesn’t need to see the footage to feel the aura of the speech.

Writes Danco:

Audio is how you communicate what you really mean, straight into ears, headphones and car radios, intimately and directly. Music is good at this, but speech is even better.

Whatever it is that’s being communicated, audio will heat it up.

Your ears understand what’s really being said, and they seek hot content.

There is no content without a medium. If content is king, then the medium is its own eponymous and gargantuan device.

Categories
Books Culture Life & Philosophy

‘No, it burns, it shines’

“Does the sun ask itself, ‘Am I good? Am I worthwhile? Is there enough of me?’ No, it burns and it shines. Does the sun ask itself, ‘What does the moon think of me? How does Mars feel about me today?’ No it burns, it shines. Does the sun ask itself, ‘Am I as big as other suns in other galaxies?’ No, it burns, it shines.”

Andrea DworkinIce and Fire 

Don’t compete. Make things.

When we compare ourselves to others, we get detached from ourselves.

Categories
Business Culture Fashion

A pedestal type of person

The best marketers bake their advertising into their work.

Whether you’re an athlete, an author, or a baker, the product speaks for itself. Your trade either breeds trust and gets shared by others or falls at the wayside.

Steve Jobs, Michael Jordan, and Albert Einstein put their money where their mouth was.

But there are of course ways to exaggerate one’s abilities.

David Beckham was a good football player, not great. Karl Lagerfeld was a good designer, but no one amazing. The difference is how these two talked about themselves during their careers and strategically elevated their game by raising their awareness platform.

Performance is only half of the story. The other half of the story is smart marketing and for consumers, a self-fulfilling truth. As Seth Godin so wisely notes in his book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, “We drink the can, not the beverage.”

Buyers acknowledge the artifice but also stand on pedestals they too think they deserve.

Categories
Culture Life & Philosophy

The flexible tattoo

gif by Stuart Wade

Beliefs are impermanent. We can put them or take them off throughout the day.

Similarly, we can pull from while simultaneously resisting the sprouts of memes and cultural gestures.

We can switch channels and opt for something more compelling whenever we want.

Change is a kind of freedom.

After all, it’s the individuals that are most exciting, not the masses.

Categories
Culture Poetry Tech

Truth, discarded

Racing to get hack our organic operating system, to render us decision-less at the mercy of marketers and AI.

The feeds are distraction machines that intend to blind our own will. We are complicit in the media manipulation.

It is within these information-rich, consumption-based societies that the heart beats but the brain double-thinks.

As the chaos whirls around is, It rules out nuance and complexity. What we see is what get, the truth discarded.