Categories
Creativity Culture Life & Philosophy Tech

Making for the micro

People always made art. Now, we just make it and share it in abundance.

But all the noise makes it impossible for aspiring creators to stand out.

On the flip side, the bell curve is widening from the masses to the niches. We can build an audience around sub-genres at scale for the first time ever; the Internet helps us stay connected.

Once we shift our strategy from marketing to everyone to marketing to the micro, we set ourselves up to make deeper work that lasts.

Your weirdness is not only acceptable, it’s mainstream.

Categories
Culture Life & Philosophy Politics & Society

Stem the tide

Automatons are soulless; they operate on voltage levels. However, humans can also be cruel, drugging the thinking out of their mind.

Evil is infectious; it spreads like a fungus.

The only way to beat a moral coward is to drain their morbid curiosity with a thoughtful mind.

The accumulation of progressive effort stems the tide of pessimism.

Beat them with kindness, letting them know they have a responsibility to act in good faith while they are alive.