Social Media

Pinterest Edging Tumblr In Pageviews

gif via Mashable

Cheers to the web prodigy @shl for the tweet.


  • Pinterest focuses on one thing only, images.  Simplicity like Instagram.  Tumblr allows posts on text, quotes, pictures, video, link, chat, and audio.
  • “Repin” conjures quickness.  Publish, boom, we feel like contributors.  “Reblog” sounds lengthy.  Internet denizens have 3 second attention spans.
  • Pinterest is a Facebook Timeline app which means your pins show in the real time ticker.  Log into Facebook, you can’t miss your friends’ pins.  Tumblr awaits.
  • Pinterest is searchable.  Tumblr search is confused by the plethora of mixed media content and too many tags.  Again, simplicity.
  • Pinterest users all have the same looking template.  Like Facebook.  Tumblr has 1000+ designs to choose from including create your own.
  • Pinterest is a girl’s world.  Tumblr is for “Teebowing.”

Compare stats.


Utilize Platforms To Revitalize Learning

Academic papers:

“…feels to many like an exercise in rigidity and boredom, like practicing piano scales in a minor key.”

Amazing things happen when you change the platform.

Instead of a structured term paper, tell students to write an extensive blog post or use the new iBooks Author software to create an interactive report.

When Pages and Keynote came out, I was 5x more excited to build presentations rather than using Word and Keynote.  I couldn’t wait to show my understanding through mixed media, a combination of diagrams and pictures that augmented text.

The trick to reversing rote education is using the latest technology tools to galvanize creation.  Make the students feel like they’re painting.

Schools need to make the classroom experience interactive too.  Use social media to allow students to leave classroom feedback or provide real time comments.  Encourage the quiet kids to ask questions and tag others to answer.  Post anonymously to the whole class.

Education needs to keep up with Web.

Creativity Quotes Tech

MLK’s Tech Revolution


“There can be no gainsaying of the fact that a great revolution is taking place in the world today. In a sense it is a triple revolution: that is, a technological revolution, with the impact of automation and cybernation; then there is a revolution in weaponry, with the emergence of atomic and nuclear weapons of warfare; then there is a human rights revolution, with the freedom explosion that is taking place all over the world. Yes, we do live in a period where changes are taking place”.

— Martin Luther King Jr.

Prescient, a man that saw the intersection of freedom and technology.

Imagine the power of his words in 140 characters.


From Sweet Seats To Tweet Seats


I took my wife to see Book of Mormon on Broadway.  I took a few pictures before the sitter told me that photography was prohibited.  I consented but I still didn’t put my phone down.

Next, I wanted to Instagram and tweet out the picture I had just taken.  Surely, my friends and family would like to know that I’m here.  And while I got one 3G bar, my picture still wouldn’t upload.  So then I bypassed Instagram and tried to tweet the picture directly.  No luck.  Simple text tweets wouldn’t go out either.

Frustrated, I checked wifi availability to which none existed.  Real-time bummer.

So while reading an article entitled “Theater for Twitter Users” in The New York Times today, I found some hope the next time I attend a show:

The Cincinnati Symphony Orchestra has tweet seats from which patrons can carry on what organizers call “digital conversations” during concerts.

There were so many tweets I had in mind, a tweet about the fat buy being another version of Cartman or the Jesus character scripted right out of South Park.  I wanted to converse with other Tweeps watching the show with me but I simply didn’t have a connection.

Mark Cuban recently countered live event social networking in blog post:

 I can’t think of a bigger mistake then trying to integrate smartphones just because you can. The last thing I want is someone looking down at their phone to see a replay.

Cuban wants to keep fans so entertained with all sorts of content throughout the game, halftime, and timeouts that fans have no reason to use their phones.

Mark, you can sit me courtside or on the Mavericks bench, bring in Chemical Brothers at halftime, and feature exclusive Will Ferrell/Dirk clips but I’m still checking my phone.  And it’s good for business.

While Broadway isn’t broadcasted on television, the same rules apply, what goes out from inside the show influences gets other interested.

Even more, sit me in a tweet box with a device that only allows Twitter and shows me the names of other Tweeps in the audience.

I’m not kidding.


Mass creators

If 2011 was the year of the consumer, 2012 will be the year of the creator.

Mobile is the impetus for this change.

Last year, 15 million people jointed Instagram on iOS. These people are all content producers with state of the art cameras and filters (effects) that can make a brick wall look interesting.

Last year, Apple included Twitter in its iOS software. People are now one click away from sharing influential moments, content that they own.

Even content we reblog or repin is our content referral. We’re rewarded with likes, the free social equivalent of a finder’s fee.

All of these are one share away from Facebook. But a part of the new creation age is mass. Facebook may have open public options but it’s still regarded as a closed, private network.

More people will be interested in sharing stuff everywhere and to anyone.

The ease of technology and app filters make us look professional, to which we want to look our best when we share with the world.

Social Media Tech

Social TV


Simon Cowell on television viewers using social networks:

“The only powerful people now on TV are the people on Twitter and Facebook.”

Social networks drive tune-in.  In the case of Twitter, it can even serve as a TV replacement; for example, I follow soccer matches through Twitter feeds.

Social is also a HUGE engagement tool.  The X Factor allows fans to vote through Twitter instead of through SMS.  Free and easy voting creates a whole new market for participation where people want to do more on their phones while watching television than merely checking into shows using Get Glue.

Next up is watching and tweeting directly on the TV, with a side panel pulling in your friends and followers and indicating their votes.  You’d tweet through a TV touch screen.

TV, like music, is an inherently social experience.  This is just the beginning of TV/social integration.