Mass creators

If 2011 was the year of the consumer, 2012 will be the year of the creator.

Mobile is the impetus for this change.

Last year, 15 million people jointed Instagram on iOS. These people are all content producers with state of the art cameras and filters (effects) that can make a brick wall look interesting.

Last year, Apple included Twitter in its iOS software. People are now one click away from sharing influential moments, content that they own.

Even content we reblog or repin is our content referral. We’re rewarded with likes, the free social equivalent of a finder’s fee.

All of these are one share away from Facebook. But a part of the new creation age is mass. Facebook may have open public options but it’s still regarded as a closed, private network.

More people will be interested in sharing stuff everywhere and to anyone.

The ease of technology and app filters make us look professional, to which we want to look our best when we share with the world.

Social Media Tech

Social TV


Simon Cowell on television viewers using social networks:

“The only powerful people now on TV are the people on Twitter and Facebook.”

Social networks drive tune-in.  In the case of Twitter, it can even serve as a TV replacement; for example, I follow soccer matches through Twitter feeds.

Social is also a HUGE engagement tool.  The X Factor allows fans to vote through Twitter instead of through SMS.  Free and easy voting creates a whole new market for participation where people want to do more on their phones while watching television than merely checking into shows using Get Glue.

Next up is watching and tweeting directly on the TV, with a side panel pulling in your friends and followers and indicating their votes.  You’d tweet through a TV touch screen.

TV, like music, is an inherently social experience.  This is just the beginning of TV/social integration.