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Culture Politics & Society Social Media Tech

Face the facts

gif by Falcao Lucas

To weave through a world when there’s no anonymity and everything is discoverable — we are one google away from all the answers.

But it doesn’t matter how much we know. People cognize to fit what they want to believe, regardless of the facts.

We tend to throw all the information we don’t want to hear into a deep hole.

The more we deny the truth, the more it snowballs into a series of lies, rubber-stamped onto black screens of irreality. Call it the disinformation highway.

Upon further reflection, we should be forced to deal with what’s no longer pleasant: the real world.

Disagree with it. Run away from it. But live with the doubt that we could be wrong on many issues. Tribes are meant to be broken.

Categories
Creativity Life & Philosophy Social Media

The only reassurance you need

We treat fame and social media status like currency. We presuppose that anonymity or a lack of engagement trivializes what we do.

Even worse, we let TV and Instagram determine our self-worth.

But what and who matters is rarely popular. No one wants to pull back the curtain and see the sweat and tears of a Van Gogh, who toiled in obscurity his entire living life. He never knew publicity.

Even if you’ve achieved some level of recognition, what you consider your best work will almost always contrast with the public perception.

At the end of the day, humans want to feel necessary. They want to commit themselves to a worthy discipline, whether’s it’s expressed through art or driving an Uber to support the art or vice versa.

It’s a canard to think that fame predetermines whether you matter or not. The most important things in your life are provided by the most anonymous people.

Fame is fake stimuli. If you feel like your work matters, that’s the only placebo you need.

Categories
Creativity Life & Philosophy Social Media

What matters isn’t always popular

What Matters Isn't Always Popular

If you’ve ever published anything on the web you know what it’s like when all you hear are crickets. No likes, no comments, no reshares.

You think your content sucks because no one’s acknowledging you. But it’s a misconception to sell your work short, especially if it’s your labor of love.

There are 2.1 billion+ people on the Internet. If you’re writing, acting, or sharing your music someone’s going to connect with you. They may be a fan, a teacher, or someone you admire within your scenius. But you’re never going to appeal to everyone.

“The less reassurance we can give you the more important the work is.”

Seth Godin

All social media is based on reassurance. That’s why most Instagram content looks the same. If you want to guarantee success, you’ll share photos of beaches, dogs, selfies, and food.

“We were raised to do things that work.”

Seth Godin

But why not challenge sameness by trying something new? Go for some tension. Err on the side of being vulnerable if it means you get to make the stuff that makes you happy.

Unlike politics, creativity asks that you own up to being edgy, different. People that make change stand up and take responsibility for causing a ruckus.

“The internet could save your life because it’ll keep you from a lifetime of being told what to do.”

Seth Godin

Choose yourself. The rest follows.

All quotes above are from Seth Godin’s most recent presentation. Watch it below.

Categories
Culture Social Media Tech

Resisting the influence

gif by Rico Rose

The urge to do the exact opposite of what everyone is doing tingles the predictive soul.

To remain uninfluenced, resisting the harmonization of taste.

Everything interesting must be excruciatingly different — social media endeavors to trap uniqueness with templated styles.

The edited life is all chicanery, one stock cloud too many.

All places and poses scream with sameness, as do the viewers who stare at the screen cooking the mind for imitation.

Lemmings, are we not? Even the most-conscious person gets blindsided into a distraction of taste.

We are the perfect model.

Categories
Psychology Social Media Tech

Tech this out

Technology controls us. The companies that make the hardware and software hijack our attention and turn us into distraction-seeking mice. None of this is good for our cognition.

Reward and pleasure are addicting, so much so we get anxious when the pellets stop showing up. That’s when we reach into our pockets and pull out the slot machine disguised as a smartphone for another hit of dopamine.

That Instagram heart, the Twitter retweet, the Facebook like–they are all designed to steal our conscious attention. They say sitting is the new smoking; how about pecking at our smartphones? Walk down a busy street; both walkers and drivers are looking down. Self-driving cars can’t come soon enough!

This continuous partial attention is not only causing cognitive load, but it’s also putting our lives at risk. We’ve become transfixed on creating and consuming bite-sized rewards.

Learn to focus. Learn to be bored. Learn to daydream.

Categories
Business Culture Photography Social Media

Taste at first sight 👁👀👁

rachael-gorjestani-154907.jpg

“The first taste is always with your eyes.”

Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.

Table top advertising or food marketing is no different than any other product marketing: the illusion never matches with the reality of creating it. In reality, the food has been dressed up and augmented to look fresh and mouth watering like those lobsters in Red Lobster commercials.

Fashion advertising is similar. The model is always more enticing wearing makeup and sporting a six pack. When models make commercials, they never smile. Bad assery sells.

Not surprisingly, food porn and selfies are huge on Instagram too, the people’s marketing platform. A little bit of shoot preparation and filters make both food and faces look better than they actually are.

Today, anyone can use technology to create a Hollywood look. Everyone’s deceiving and buying lies at the same time. We all desire better versions of ourselves, including what appears on our plates.

Learn more