“Contagious media is the kind of media you immediately want to share with all your friends. This requires that you take pleasure in consuming the media but also pleasure in the social process of passing it on.”
“Contagious media is a form of pop conceptual art” in which “the idea is the machine that makes the art (LeWitt, 1967) and the idea is interesting to ordinary people.”
The clickbait craziness spawned an albatross of more ridiculous news, some of it fake news. As Zeynep Tufekci says in her TED Talk, “We’re building a dystopia just to make people click on ads.”
And now we’re living with the repercussions of confused algorithms and companies like Facebook and Twitter avoiding responsibility.
I’m sure you’ve seen Angela Merkel’s brilliant staredown at Donald Trump across the interweb. The photo was taken by German government photographer Jesco Denzel, who also won World Press Photo of the year in 2017 for the image in Lagos.
The tranquil flood of information died after CNN introduced the 24-hour news cycle. But the internet brushed on a new type of disorder onto the information canvass that prevents us from thinking straight.
We consumed mindlessly, eating more than we could chew. Our brains got overloaded, dulled out, memories stymied by Google and images that told us everything we needed to know.
The good news is that while no one reads anymore, those who do are choosing quality over crap. Premium content is back because it’s trustworthy, well-written, detailed, and shareable.
Of course, the non-traditional sources are there like me. I blog to step back from the chaos and to absorb its connections. I refuse to let the Kardashians and other buffoonery colonize my brain. Blogging is like self-medication, but you can easily do it with a private journal or spending five still minutes reflecting on the day behind or ahead.
The Pilgrims didn’t have to deal with attention seeking missiles, misinformation, and click-baiting darts. Otherwise, they might have stayed home assuming the worst. Now offers the chance to dance with the intrusions by putting novelty aside and embracing the imagination for periods at a time.
“We think we understand the rules when we become adults but what we really experience is a narrowing of the imagination.” — David Lynch
Less news equals more news, squashing stimuli along the way.
The current situation of the United States is obscene, insane, and incredible. If someone had pitched it for a thriller novel or film a few years ago, they would’ve been laughed out of whatever office their proposal made it to because fiction ought to be plausible. It isn’t plausible that a solipsistic buffoon and his retinue of petty crooks made it to the White House, but they did and there they are, wreaking more havoc than anyone would have imagined possible, from environmental laws to Iran nuclear deals. It is not plausible that the party in control of the federal government is for the most part a kleptomaniac criminal syndicate.
The race to the bottom begins when what you think you know, you know. I am once again reminded of this Seth Godin quotes from All Marketers Are Liars:
The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.
The stuff we want to hear sticks.
Confirmation bias and stereotyping are just the appetizers. Beware a blind spot, or better yet, the ostrich effect.
Biases are shortcuts. The truth never expires.
ORIGIN: The notion of cognitive biases was first introducted by psychologists Amos Tversky and Daniel Kahneman in the early 1970s. Their research paper, ‘Judgment Under Uncertainty: Heuristics and Biases‘ in the Science journal has provided the basis of almost all current theories of decision-making and heuristics. Professor Kahneman was awarded a Nobel Prize in 2002 after further developing the ideas and applying them to economics.
Venezuelan photographer Ronaldo Schemidt won World Press Photo of the Year for his image of the “Burning Man.”
The picture shows a fleeing José Víctor Salazar Balza engulfed in flames at an anti-government protest in Venezuela on May 3, 2017.
“It all took just a few seconds, so I didn’t know what I was shooting,” Schemidt told the British Journal of Photography. “I was moved by instinct, it was very quick. I didn’t stop shooting until I realized what was going on. There was somebody on fire running towards me.”
The photographer currently resides in Mexico where he shoots football matches and more recently covered the Mexico City earthquake aftermath. Check out more images on the Getty website.
Shepherd Fairey’s iconic “Hope” poster helped electrify the Obama campaign in 2008. Yet, it was Trump’s simplistic “Make America Great Again” red baseball hat that helped spread his message during the 2016 election. The fact that the cap looked undesigned was its greatest asset. Bad design makes an indelible impression too.
Evaluating the impact of graphic design
We are living in a surfeit of graphic design just as we are taking an excess of photos without giving careful attention to them. Writes Edwin Heathcote in the Financial Times:
“When there were fewer images, they could be more memorable. We are now awash with slogans and signs, hashtags and memes so that they burn brightly but fade quickly. Perhaps there can be too much graphic design.”
Like most of the Internet-based content, it gets created, consumed, and then promptly forgotten. With the slogan “Slogans in nice typefaces won’t save the human races,” artist Tim Fishlock AKA Oddly Head sums up the growing powerlessness of the entire field of graphic design. His poster features now at London’s Design Museum’s new show, aptly titled From Hope to Nope.
“We’re living in an epoch of demagoguery and debacle. As a result, there is a process of inner migration, an opting out of reality. As a species, we’re running 21st-century software on hardware that hasn’t been updated for 50,000 years and we’re not coping at all well. Have we ever been so vulnerable and so self-absorbed? Against this backdrop, my work is an investigation but also an admission of my own fallibility.”
There will always be new and old texts to rally around, perhaps none more potent than Britain’s “Keep Calm and Carry On.” But there’s just too much of the fodder in our daily feeds, particularly on visual-first mediums like Instagram and Pinterest. Time will tell if Shepherd Fairey’s gun control posters stick.
Ultimately, the durability of any political art and graffiti rests on the strength of the issue at hand.
In some rarely-seen footage from 1967, Martin Luther King Jr. talks about the new phase of the Civil Rights movement for “genuine equality.” For 26 minutes, he’s just as eloquent and sincere as you imagined:
“It is cruel jest to say to a bootless man that he ought to lift himself by his own bootstraps…And many Negroes, by the thousands and millions, have been left bootless … as the result of a society that deliberately made his color a stigma…”
King was assassinated 11 months later. Today marks the 50th anniversary of his death.
From 1954 to 1968, the United States sent jazz musicians like Louis Armstrong and Duke Ellington overseas to help stem the tide of communism. Writes the New York Times:
Jazz was the country’s “Secret Sonic Weapon” (as a 1955 headline in The New York Times put it) in another sense as well. The novelist Ralph Ellison called jazz an artistic counterpart to the American political system. The soloist can play anything he wants as long as he stays within the tempo and the chord changes — just as, in a democracy, the individual can say or do whatever he wants as long as he obeys the law. Willis Conover, whose jazz show on Voice of America radio went on the air in 1955 and soon attracted 100 million listeners, many of them behind the Iron Curtain, once said that people “love jazz because they love freedom.”
America continues its cultural hegemony by spreading its talons of soft power around the world. Some say globalization is disguised as Americanization, and that black culture is American culture. In an era of populists and fake news, it’s interesting to ponder which musicians (Kendrick Lamar?) would serve as proper ambassadors today.