Where it sings

A mind running on the “factory setting” defaults to organizational distraction. Everydayness overtakes what was inherent fascination. A mind surrendering to the television or the internet sits stuck in a ludic loop of changing the channels or flicking to the next app. A mind in search of its stimulation stumbles upon daydreams and mind wandering. […]

The link between boredom and creativity

Boredom drives creativity for no other reason than that your mind needs something to latch onto in idle times. When you’re bored, anything goes. Ambiguity and hyperbole are the names of the game. Your mind loves stretching the imagination and embracing irreality. Daydreaming is a thinking activity too Sometimes people are too corrupted by everydayness. […]

A mirror on information

Journalists focus more on catastrophes than progress. They’re hard-wired to follow tragedy than highlight the good. Bad news and sensationalism sell eyeballs. Good news is ephemeral, quickly consumed and forgotten. When an avalanche of information aligns with a consumption-based based society, all becomes a blur. Knocked unconscious, we assemble identities that exceed the brain’s three […]

Taste at first sight 👁👀👁

“The first taste is always with your eyes.” Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state. Table top advertising or food marketing is no different than any other product marketing: the illusion […]

Devouring optical information

There’s optical information everywhere — on cereal boxes, to ads atop taxicabs, to the best quiche recipe on Pinterest. We are bombarded by the same signals we signal right back, purchasing the Nike sneaker posted on Instagram yesterday. Communicating through images negotiates a plausible reality. We consume and project, show and inspire others. Assume everything […]