Walking billboards

We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms. As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc. We’ve been working for brands all along. Social media and the proliferation of images […]

The case for playing the long game

Good things take time. If we all settled for immediate results, there would be no Apple, Amazon, or Tesla. The world’s best leaders are visionaries. They work years ahead, having planted the seeds for what’s happening now to springboard them into the future. When asked what he thinks when analysts congratulate him on a “good […]

The best music to help you focus

Music is a performance-enhancement drug. There’s a reason athletes listen to songs on repeat to pump them up before games. But music’s effect on studying, writing, or doing office work is equally profound. Music is known to increase your productivity by sharpening your focus and putting your brain into a flow state. However, it takes the […]

Hopelessly absorbed

We photograph everything and observe nothing. We consume the Instagram feed, and then feel inadequate for doing so. Human behavior is predictable, robotic. Acknowledging peak screen further cements a broken will — even the most mindful urge won’t let us put our devices down. We’ve officially extended digital into our cells, with the reality forthcoming. […]

Refusing technology

Technology intends to make the mind sharper by acting as our second brain — it intends to provide all the answers while preventing cognitive overload. Instead, what technology and more specifically, artificial intelligence does, is make us lazier. Having all the answers to your next playlist, destination, and text means that you don’t really need […]