What matters isn’t always popular

If you’ve ever published anything on the web you know what it’s like when all you hear are crickets. No likes, no comments, no reshares. You think your content sucks because no one’s acknowledging you. But it’s a misconception to sell your work short, especially if it’s your labor of love. There are 2.1 billion+ […]

Before the popular rise

Some people enjoy the process of discovery. They have access to niche communities and discrete resources, tending to “get it” before everyone else. These people are also the incubators of trends, filtering the good from the bad before deciding what goes mainstream. Naturally, they lose interest as soon as something or someone like an artist […]

Seen but diluted

The proliferation of images undermines our ability to pay attention to any single one. So we keep skimming, scrolling, consuming more and understanding less; all the while contributing to the chaos to avoid missing out. On top of this, all Instagram images tend to look the same. It’s easier to conform to selfies, food porn, […]

The dopamine surge

Dopamine is a superpower. Our brain hunts it down with the expectation of feeding it with some type of satisfaction, be it coffee or social media. But our anticipation often exceeds reality. The coffee aroma smells better than the grounded beans actually taste. We only go on vacation with the promise of taking photos and […]

‘Everybody wants to build and nobody wants to do maintenance’

“Another flaw in human character is that everybody wants to build and nobody wants to do maintenance,” said Kurt Vonnegut. Everybody’s wants to start something, but rarely do they want to maintain it. The problem in growing at no costs is that it obviates purpose and integrity. Instead of leading by example, the race to […]