‘The real world is an escape from the internet.’

Social networks are specifically designed to keep us hooked as long as possible. No matter how aware we are of the entrapment, the exit door never tempts us enough to permanently leave. Yet we ‘users’ are literally the ones being used and tracked so big brother can sell our data to advertisers. We permit cookies […]

The dopamine surge

Dopamine is a superpower. Our brain hunts it down in the expectation of feeding it with some type of satisfaction, be it coffee or social media. But our anticipation often exceeds reality. The coffee aroma smells better than the grounded beans actually taste. Capturing the photo and preparing to share it feels better than receiving all […]

To err is human

Technology evolves. Customer expectations change. Facebook tweaks its algorithm, again! All strategies and proven methods are temporary. The pragmatist is always looking for a better way while following the practices that already work. But there’s no way to identify what works without identifying what doesn’t work first. Strive a little toward imperfection. Trial and error […]

This is the place 

Social networks are unique places. They are no different than hangout spots; the bar and the coffee shop each contains its own set of memes and culture. However, using the same language from one into the other could make you look like a tourist. “One user’s home platform is another’s foreign land. A point made by […]