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Creativity Social Media

Radiohead, Misfits Once Again, This Time ‘Burn the Witch’

Radiohead deleted their online presence. Go to their site, Twitter, Instagram, etc – all you’ll see are two of their latest posts.

Radiohead understands how to make the biggest noise: do the opposite of what everyone else is doing.

Instead of offering their album on digital services, Radiohead allowed listeners to pay what they wanted for its 2007 album In Rainbows. This tip jar approach wasn’t new but hadn’t used by a large band/brand like Radiohead.

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Before that, Radiohead had offered their music as downloadable stems for their fans to mash up and recreate. Radiohead is perhaps the only band that’s been able to thrive off their anti-establishment status while maintaining their mainstream flair. As I wrote in one of my newsletters:

Radiohead is the Apple of bands, an outsider group that retains its creativity and sells to the masses without selling out its brand. It’s all about taking music to the next level.

Don’t just think different. Be different. This difference starts with unique sounding music and manifests itself in marketing and distribution. Deleting their online presence has already given Radiohead the awareness they need. Now they just have to ship the tunes.

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If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Social Media

Hello, World 🙋

“Sorry, I’m in my own world.”

That’s what she told me as she moved over to the window seat. She buried her head in her phone and had no idea she was taking up both seats.

She was busy watching DJ Khaled’s latest Snapchat story. Khaled is notorious for his giving his followers a front row seat into his life.

Even worse, her volume was on. So distracted in her own world, she didn’t even consider that other people have ears. The smartphone was her boombox, as she transitioned to a Nicki Minaj Youtube video.

Stuck in our own worlds

For all the benefits of technology flattening the world and giving us a second brain accessible at our fingertips, it’s also making people callous. The outside world still exists, and people still have feelings!

It’s easier to live virtually through a screen than deal with what’s right in front of us. People want control of their entertainment, lest they become bored. Given nothing to do, studies show that people will go so far as to shock or pinch themselves to stay entertained.

We’re all living in our phones, our world. But our heads are down in text-neck position. We’re may be in public but we exist online

#Neverlookup

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If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Social Media

Super Hearing

Right now I’m listening to the Hear App on the train. Here’s what the “Super Hearing” mic is picking up and distorting:

  • The old man coughing a few seats down
  • A father and son talking about the fastest route to the museum
  • The sounds of a millennial folding a newspaper, no less
  • My own breathing/yawning
  • The train conductor’s announcement(s)
  • The squinching of the seat when someone sits down
  • The beeps of the train doors opening and closing

Listening to the Hear App is like being in an iMax theater.

But then I step outside for a walk…🚶

My sneezes sound like explosions, echoing between left and right eardrums. A coin drop ripples. Human voices chirp and crows talk. Bus wheels make beats. The fire trucks blast like a rave.

But this is not dubstep.

With Hear, the discreet becomes audible. Hear brings us closer to life’s subtle sounds.

Augmented reality may be the future but it’ll feel incomplete without augmented sound.

Bonus vibes: keep the app on while listening to music.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Social Media

Single-Tasking Is a Challenge

Too many apps. Too many emails. Too many projects. Too much to care about and not enough time to get them done.

Technology was supposed to save us time. Instead, it made us available 24/7 like a doctor. It also made us slaves to the excess of content. No matter how many music or articles you get to, there’s always more. The feeds never end. The Internet never ends, despite the effort of magical algorithms to save us time.

All this newness is a distraction, one that needs to be controlled and prioritized. Google created Alphabet to distinguish its focus between search and moon shots.

We need to set non-negotiables for our attention. To solely focus on anything is a luxury.

Or is it?

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Social Media

Does Tweeting Make Us Happier?

This may sound weird but when I’m happier, I share more online. It’s as if Snapchat, Twitter, and Instagram are barometers of my happiness. Hell, I even did a Periscope last weekend.

When I’m not sharing, I blame social media for creating continuous partial attention. I created neverlookup.com to remind myself and others that we can’t live through our mobile screens, even if it presents a better world.

Social media is the new TV. Snapchat is cable. Social is where we go now to waste time, which competes with everything else that we do.

Social is too good. It’s a dopamine hitter. Just reading through tweets is not enough. We want to participate, and we should, even if it goes out to the ether.

But if I’m not sharing, it doesn’t mean I’m depressed. I get busy and exhausted just like everybody else, especially as someone who works in social media. It’s just that sharing makes me feel a little better.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).

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Social Media

Making Bots Famous

We do Facebook’s work in exchange for using its tools for sharing.

For brands and publishers, the game is similar. The quid pro quo for providing content on Facebook is the return of awareness and engagement, which Facebook guarantees with dollars spent.

If both personal users and brands stopped publishing on Facebook, it would go out of business. But Facebook is indispensable, an alternative email address for the web. It guarantees connection. In some countries, Facebook is trying to act as the web.

Social media is a zero sum game where the platform always wins. We’ll never get as much in return for the content we give Facebook. We’re the ads and Facebook can sell us how it wants. But Facebook’s hegemony stabilizes a chaotic Internet with surfeit communication tools.

…when the future looks so fragmented, those tools can be hard to resist.” – via

AI, AR, the future portends that humans will make Facebook more famous than it’s ever been.

The Recommender

If you're an artist, photographer, writer, etc., I highly recommend creating your own blog and publishing something new every day (read my post on how to set up a FREE blog on Wordpress).