A little bit louder now

Provocation is neither about engagement nor expression — it’s about likes and shares. The lightning rod on Twitter will always outshine the passive inspirer, hiding from the market. But it is the quality of interactions that deliver the message. Neither the loud nor the faint succeeds. Speak softly and carry a big stick. You may […]

Hobbying for hobbies sake

Whether it’s trying surfing or playing the guitar when’s the last time you did something out of pure joy? In this Instagram-edited era where everyone gets their own stage, people only like to do things they’re good at. The thought goes: ‘if I can’t share it and show my best self, why do it?’ The […]

The sharing virus

The biggest threat to a virus is its own exhaustion. It wants to be said, repeated, and spread until it cements into a meme. Words, ideas, and apps are all types of viruses. Pretty much anything that spreads. Most are benign of course but perhaps none is more pervasive and self-inflicted than the sickness of […]

The only reassurance you need

We treat fame and social media status like currency. We presuppose that anonymity or a lack of engagement trivializes what we do. Even worse, we let TV and Instagram determine our self-worth. But what and who matters is rarely popular. No one wants to pull back the curtain and see the sweat and tears of […]