Apparently reading a print magazine or printed book means you’re a ‘serious’ reader.
Even highly touted authors like Seth Godin proclaim that books are simply better.
Nostalgia and a fear of technology seem to be buttressing the print market.
But when you show someone a magazine or book an Kindle or iPad, not just how to flip between pages, but how to easily save highlighted text and imagery, take screenshots, scribe notes, and share feedback it changes perception.
All of a sudden technology looks more like a benefit rather than a bane to books. No need to stuff away pounds of papers into briefcases. One device with books, magazines, and newspapers on it is all you need.
I love the feel and smell of books. But digital print just makes way more sense, not to mention we save trees and we can easily store our favorites forever.
I do, however, want to build my first office surrounded by books. They’re like trophies of the past, providing inspiration in the present moment.