The idea is called “collision hours” and Tony posits that the success of the downtown project hangs on creating spaces to maximize “collisionable” hours.
What is a collision you may be asking? It’s simply colliding with new people and ideas. Sharing your own and being open to others. It’s unfiltered serendipity. Stepping onto the street, or into the cafe, or into the conference and making an effort to collide with as many people and ideas in a designated timeframe. And being open to the possibilities and changes of course that collisions often enact.
Zappos has open offices, as does Square. The openness creates more opportunities for more natural, accidental conversations which leads to tip of the tongue ideas. In other words, make a deliberate effort to get out of your cubicle or office more often.