Instead of paying tens of millions of dollars a year (or more) creating banner ads and paying to run them on pages filled with someone else’s content, marketers can create their own web and mobile presences and use the most efficient form of advertising, pay per click advertising, to drive traffic to these pages and then engage in a conversation with their customers and potential customers.
Content is king. Content is the marketing. You can’t create context or a more personalized experience without providing content first as the fish bait.
Brands are content providers. Captivating content, storytelling, is what keeps the fans coming back.