“Creativity is just connecting things.” March 14, 2013 By Wells Baum “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” —Steve Jobs, Wired, February, 1995(via fiftyfootshadows) Many times heard but worth reblogging. It’s just too important, especially the need to have more diverse experiences. Related Posts Day 1 – SXSW Trip Like I Do And Then Steve Said, ‘Let There Be an iPhone’ How to Know Everybody Apple’s New iPhone 5C and 5S: the Results of Creativity or Innovation?